Something In The Water is an annual opportunity for Pharrell Williams to bring the best and brightest that he has encountered back to his hometown. With over 35k attendees, a track record in major music headliners, brand partners and community initiatives, the April 2025 SITW once again pushes creativity and innovation in the typical festival scene.

Current Open Sponsorable Categories: Auto, Content, Make-up, Beer, Dating, Entertainment, Gaming, Home Goods, Hospitality, Mobile / Telecom, Sampling & Social.