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Sega Sonic Boom Launch
Sega Sonic Boom Launch
Location
NYC
Event type
Launch
Client
Sega
Sega needed to create the “Year of Sonic” to announce the growth of the Sonic franchise into television, gaming and new character looks. Execs wanted to have a bold look and explore attention-grabbing tech, yet stay in budget. Building original code and leveraging staging techniques, we created a giant digital Sonic on stage to interact in real time with the executives. The stunning presentation integrated Sonic’s game launch into one seamless show on a massive LED wall.
Following the presentation, the Sonic World was immersively manifested transporting guests to a surreal jungle.Generated press coverage in gaming and consumer outlets, including over 100M impressions from over 300 media outlets.
Our Serviced & Deliverables: Live Production, Budgeting & Schedules, Venue Sourcing & Negotiation, On-Site Logistics, Culinary Programs, AV, Lighting & Staging, Fabrication & Vendor Management, Equipment & Rentals, Production Schedules & Project Timelines, Creative, Development & Strategy, Run of Show, Stage & Art Direction, Design, Environmental & Scenic Design, Art Direction & Graphic Design, Interior Design, Hair & Makeup, Furniture, PR Coordination & Content Capture.
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