Sega needed to create the “Year of Sonic” to announce the growth of the Sonic franchise into television, gaming and new character looks. Execs wanted to have a bold look and explore attention-grabbing tech, yet stay in budget. Building original code and leveraging staging techniques, we created a giant digital Sonic on stage to interact in real time with the executives. The stunning presentation integrated Sonic’s game launch into one seamless show on a massive LED wall.