How about a perfectly not too hot July Saturday at the largest Farmer’s Market in the U.S. (looking at you Union Sq NYC) to reward and entice attendees of the joy of Hay Day! This mobile game activation idea was sprouted by Mischief who booked us to propose and secure several farmer’s markets, design the farm stand inspired by the game, and execute all of the on site deliverables from outfits to graphics to totes and more. What has been utterly epic: how about over 10,700+ pieces of farm fresh fruits & vegetables sourced exclusively through each market’s local farms to give away to new players and current gamers.