Agency Mischief fried up this idea to show that 70 chips = swipes to date, and the time to eat 1 chip = a new romance. They turned to us to bring this limited edition, US-manufactured spud into being. We secured & lead the small batch, premium Ohio-based kettle chip maker, while shepherding design through printmaking the custom bags, vetting all of the legal product liabilities to create 42 custom influencer kits (including a 3-second hourglass) before the 1,500 free consumer bags could be claimed online, first come first served. Oh yeah, we managed all of the fulfillment, right down to the customer service email hotline. Crunch!